The old media has played a major roll in politics in the past. However, times are changing. As the social web permeates deeper and deeper into mainstream culture, the establishment will find it’s influence diminished, and later dwarfed by the power of people.

The social web empowers people to decide what is relevant, what is true, and what is good. Think how much stronger and larger it is than in 2004. Now we have youtube, reddit, and facebook; and they all gain more users every day. We still have over a year until the next election. How much stronger will it be by then?